Aaryaa
Rooted in the Sanskrit word Aaryaa, meaning "wise woman" or "one of noble character," Aaryaa by Kashveen Kohli is a beguiling fashion label known for its fluid, feminine silhouettes. Specializing in Bespoke Occasion Wear and Bridal Couture — both Indian and Western — the brand is celebrated for its signature hand painted prints, delicate hand-embroidered craftsmanship, unique drapes and contemporary silhouettes. They also make well-priced , premium customized festive or casual wear for women of all age groups and styles.
Each piece is thoughtfully designed to stand apart, with the goal to create truly unique ensembles customized according to each client’s unique needs and requirements. Aaryaa caters to the young, fashion-forward brides and bridesmaids of today, who appreciate the beauty of artisanal detailing and modern design sensibilities.
What began in 2015 as a homegrown passion project — inspired by Kashveen’s childhood love for styling dolls and experimenting with fashion — has grown into a fully established studio based in Mumbai, with clients around the globe seeking its distinctive indo-western flair, having dressed and styled many well known celebrities and bloggers.
Specializes in
- Customized: Bridal and Bridesmaids wear
- Pret: Indian and Western Occasions Wear
- Draped , Indo-western styles
- Budget-wise Customization
- Intricate and Opulent Hand Embroidery
- Hand-painted Prints
Customization available in 25 days or more. Contact the designer for more information.
What’s Unique About
Aaryaa
What sets Aaryaa by Kashveen Kohli apart is its signature blend of handcrafted artistry and contemporary elegance. Known for our unique surface treatments, our signature style is that our founder and designer Kashveen handcraft our prints herself — often beginning with hand-painted artwork that is thoughtfully translated into bespoke digital or foil prints all bound together with their custom-made pearls, beads, mirrors, and appliqué work.
Our embroidery is a standout feature, with meticulous techniques like custom-cut mirrorwork, fine zardozi, and layered appliqué that have become signature elements of the label. These artisanal processes not only define our aesthetic but also make each garment highly personal and effortlessly customizable to suit every client’s vision — a true hallmark of the Aaryaa experience.