Jharokha
by Amee Kothari
Jharokha
The brand Jharokha by Amee has been at the heart of Amee’s fashion journey for over 20 years.
From designer blouses to bridal lehengas, western gowns to traditional Indian ethnic wear — and even organic cottons to naturally dyed fabrics — she has been deeply involved in every step of design and production.
A lifelong artist, Amee’s passion for creating unique clothing led her to pursue formal education in fashion and textiles. Back when word of mouth was the only real marketing tool, it was her dedication, creativity, and client satisfaction that helped the brand grow organically.
The journey hasn't been without its challenges — from navigating client expectations to managing teams — but resilience and commitment saw her through. Today, Jharokha by Amee stands as a trusted name for custom-made fashion that blends artistic flair with a genuine, heartfelt approach.
Whether it’s a young bride or a graceful elder, each piece is made with passion, tailored with care, and delivered with a promise of satisfaction that’s unmatched.
Specializes in
- Customized: Indian semi-casual and occasion wear
- Customized: Bridal wear
- Custom-made, embroidered Blouses
- Budget-wise Customization
What’s Unique About
Jharokha
Primarily focused on customized designing, Amee specializes in creating unique patterns — especially in semi-casual wear that’s rare to find. Her craftsmanship in hand embroidery stands out for its detail and timeless appeal. She also works extensively with natural dyeing and eco-printing, bringing sustainable fashion to life in an incredibly authentic way.
Each custom piece begins with an in-depth discussion with the client, tailored around their needs, preferences, and budget. Whether it’s a bridal lehenga or a mehendi/sangeet outfit, Amee’s creations often feature one-of-a-kind designs not seen elsewhere. What truly sets her work apart is the uniqueness of her ideas and the intricacy of her embroidery. Her approach blends functionality with style, transforming even the simplest fabric into a striking, wearable piece of art.
Clients consistently turn to Amee for her uniquely styled blouses and the exquisite hand embroidery on her lehengas and wedding wear — creations that stand apart from the usual. Her casual clothing too, especially in organic cottons, features rare prints and thoughtful styling that remains unmatched in its simplicity and charm.
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